Visualizing an Identity: the Story behind Football Tribe's Name, Logo, Colour and Slogan.
by Cesare Polenghi, CEO of Football Tribe When I was younger, so much younger than today, I played in several rock groups. One of the most exhilarating moments in forming a new band was deciding on the name. I imagine that process too has become way more complicated now, as it involves Google searches and finding an available URL. Back in the day, such brainstorming sessions used took place at a pub and involved several litres of alcohol. A lot of idiotic names were thrown around and discarded in a matter of seconds, there was the occasional brawl, and finally a clear and distinct feeling of panic upon realizing that the first gig was less than a week away, there were posters to prepare, and the band had no name as of yet. Such memories surfaced in January of 2017, when I found myself with only a few days to pick a name, logo, font and slogan for my new project, the one that has become Football Tribe. With limited time available, after reading what I could on names